


Hospitality · operations · processes
Active
HUBIX Renting
CEO · since August 2026
- The context
- HUBIX Renting develops and operates serviced apartments and mid- and long-term rentals in several hubs: Bucharest, Brașov, Sibiu, Timișoara, Mamaia and Cluj. Information, decisions and money move between apartments, owners and property managers every day. When the flows aren't clear, guests and owners feel it straight away.
- My role
I am the link between the apartments, their owners and the property managers. I define the flows and processes, from taking on an apartment to reporting back to its owner, with clear responsibilities and checkpoints.
I find and choose the right property managers for each hub. I go on site, across the country, wherever things need to work.
I put the numbers on the table, openly, so decisions rest on data rather than impressions. I build the automation that helps us grow fast, and I am behind the communication, marketing and business strategy, with proposals for where to grow next.
- Current status
- Ongoing since August 2026.
Flows I coordinate
- Growth strategy and getting the most out of each property
- Coordinating property managers and tracking their performance
- The relationship between owners and property managers, and mediating it
- Contracts and commercial relationships
- Certifications, permits and utility transfers
- Market, data and performance indicator analysis
- Standard processes, automation and transparent reporting
- Rental strategy, marketing and partnerships
What I did in the first six weeks
A new hub means dozens of small things that have to happen in the right order. At Icon, I took them from zero to the first bookings.
Meeting and selecting property managers, comparing offers, numbers and contracts, sorting things out on site. Then getting the apartments ready and listed on Booking and Airbnb, so guests could find us.
Looking for a place to stay or a mid- or long-term rental? Selling an apartment? Or looking to buy one at a fair price?
| City | Hub | Apartments | Status / timing |
|---|---|---|---|
| Mamaia Nord | Casa del Mar | 75 | live |
| Timișoara | City of Mara | 40 / 30 | live / Oct 2027 (phase 2) |
| Brașov | HUBIX Coresi | 20 | live |
| București | Icon Studio | 18 | live |
| Brașov | Alpha Distrikt | 40 / 20 / 20 | Dec 2026 / Jun 2027 / Jun 2028 |
| Brașov | Maurer | 30 | 2027 |
| București | Smart Residence Lujerului | 52 | Nov 2026 |
| București | One Lake Distrikt | 35 | Jan 2027 |
| București | Hils Sunrise Pallady | 55 | Mar 2027 |
| București | Roka | 20 | Oct 2027 |
| București | Prima Solis | 30 | Oct 2027 |
| Sibiu | The Lake Home | 38 / 30 | Nov 2026 / Jun 2027 |
| Mamaia | Tomis Vila | 148 | spring 2028 |
| Cluj | New hub | 20 | Oct 2027 |
Hubs and apartments: live and in the pipeline
Casa del Mar
75 ap.
Mamaia NordliveCity of Mara
70 ap.
Timișoara · 40 / 30live / Oct 2027 (phase 2)HUBIX Coresi
20 ap.
BrașovliveIcon Studio
18 ap.
BucureștiliveAlpha Distrikt
80 ap.
Brașov · 40 / 20 / 20Dec 2026 / Jun 2027 / Jun 2028Maurer
30 ap.
Brașov2027Smart Residence Lujerului
52 ap.
BucureștiNov 2026One Lake Distrikt
35 ap.
BucureștiJan 2027Hils Sunrise Pallady
55 ap.
BucureștiMar 2027Roka
20 ap.
BucureștiOct 2027Prima Solis
30 ap.
BucureștiOct 2027The Lake Home
68 ap.
Sibiu · 38 / 30Nov 2026 / Jun 2027Tomis Vila
148 ap.
Mamaiaspring 2028New hub
20 ap.
ClujOct 2027
Total: 721 apartments, 153 of them live now.
The portfolio grows by 50–100 apartments a year.



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