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My projects

Different projects. A connected way of working.

I'm Alina Tomșa, and these are the businesses and products I'm involved in: the context, what I do and where things stand. Work in progress is labelled as such.

Updated: October 2026

HUBIX Renting

Hospitality · operations · processes

Active

HUBIX Renting

CEO · since August 2026

The context
HUBIX Renting develops and operates serviced apartments and mid- and long-term rentals in several hubs: Bucharest, Brașov, Sibiu, Timișoara, Mamaia and Cluj. Information, decisions and money move between apartments, owners and property managers every day. When the flows aren't clear, guests and owners feel it straight away.
My role

I am the link between the apartments, their owners and the property managers. I define the flows and processes, from taking on an apartment to reporting back to its owner, with clear responsibilities and checkpoints.

I find and choose the right property managers for each hub. I go on site, across the country, wherever things need to work.

I put the numbers on the table, openly, so decisions rest on data rather than impressions. I build the automation that helps us grow fast, and I am behind the communication, marketing and business strategy, with proposals for where to grow next.

Current status
Ongoing since August 2026.

Flows I coordinate

  • Growth strategy and getting the most out of each property
  • Coordinating property managers and tracking their performance
  • The relationship between owners and property managers, and mediating it
  • Contracts and commercial relationships
  • Certifications, permits and utility transfers
  • Market, data and performance indicator analysis
  • Standard processes, automation and transparent reporting
  • Rental strategy, marketing and partnerships

What I did in the first six weeks

A new hub means dozens of small things that have to happen in the right order. At Icon, I took them from zero to the first bookings.

Meeting and selecting property managers, comparing offers, numbers and contracts, sorting things out on site. Then getting the apartments ready and listed on Booking and Airbnb, so guests could find us.

Looking for a place to stay or a mid- or long-term rental? Selling an apartment? Or looking to buy one at a fair price?

Hubs and apartments: live and in the pipeline

  • Casa del Mar

    75 ap.

    Mamaia Nordlive
  • City of Mara

    70 ap.

    Timișoara · 40 / 30live / Oct 2027 (phase 2)
  • HUBIX Coresi

    20 ap.

    Brașovlive
  • Icon Studio

    18 ap.

    Bucureștilive
  • Alpha Distrikt

    80 ap.

    Brașov · 40 / 20 / 20Dec 2026 / Jun 2027 / Jun 2028
  • Maurer

    30 ap.

    Brașov2027
  • Smart Residence Lujerului

    52 ap.

    BucureștiNov 2026
  • One Lake Distrikt

    35 ap.

    BucureștiJan 2027
  • Hils Sunrise Pallady

    55 ap.

    BucureștiMar 2027
  • Roka

    20 ap.

    BucureștiOct 2027
  • Prima Solis

    30 ap.

    BucureștiOct 2027
  • The Lake Home

    68 ap.

    Sibiu · 38 / 30Nov 2026 / Jun 2027
  • Tomis Vila

    148 ap.

    Mamaiaspring 2028
  • New hub

    20 ap.

    ClujOct 2027

Total: 721 apartments, 153 of them live now.

The portfolio grows by 50–100 apartments a year.

SĂVESCU & ASOCIAȚII

Communications · Law

Active

SĂVESCU & ASOCIAȚII

Media Consultant · since 2026

The context
A law firm specialising in litigation, in a field where trust and precision matter and where technology is starting to change professional work.
My role

I work on communications and visibility: strategy, campaign performance analysis, interviews and events, with a particular interest in AI in law and LegalTech.

Current status
Ongoing since 2026.
  • Communications strategy
  • Campaign performance analysis
  • LegalTech and AI in law
  • Events and community

SaaS product · WhatsApp

Active

NoUnread

Co-creator · since May 2026

The context
NoUnread started with a problem I knew well: too many conversations, important details getting lost and replies that only happened in my head.
My role

I brought that experience into defining the problem and shaping what a useful assistant should do. We built it together with Alex Teodorovici.

Current status
Publicly launched in October 2026 and available at nounread.com. It summarises your messages and helps you organise what you need to do.
  • WhatsApp group summaries
  • Tasks and reminders
  • Alerts on important topics
  • Tested on hundreds of real groups
the konekter

Connections marketplace

In development

the konekter

Founder · in development

The context
the konekter is the project through which I want to extend something I already do naturally: introduce people who have a real reason to work together.
My role

A platform where people who are looking for help and people who can offer it are introduced with context, not through a contact list.

Current status
In development. The waiting list is open.
  • For founders and professionals
  • Introductions with context
  • A community, not just a list
  • Waiting list open
linkasa

Digital product · housing

In development

linkasa

Founder · in development

The context
A new project about home and everything that keeps it running. Many of those things are needlessly complicated today.
My role

I am building it to make them simpler and to connect the people who need each other. I will share the details when it is ready.

Current status
In development. If you want to be the first to know when it launches, get in touch.
  • Made for everyday life
  • Everything in one place
  • Fewer trips and phone calls
  • Launching soon
AIprenor

AI · CRM · Automation

Active

AIprenor

Business analysis & development · since 2026

The context
Many businesses feel technology could help them work better. A new application only helps, though, if it solves the right problem.
My role

Alongside Alex Teodorovici and the technical team, I build software that starts from a business need: analysis and requirements, CRM systems, integrations and automation that reduce repetitive work.

Current status
Active since 2026.
  • Analysis and requirements
  • CRM systems and internal platforms
  • AI integrations and automation
  • From the first client conversation to delivery
TechLayer Software

IT solutions · AI automation

Active

TechLayer Software

Founder · since 2024

The context
Many businesses lose time on manual work and on software that doesn't talk to each other. Technology only helps when it starts from how people actually work.
My role

I founded TechLayer to bring business analysis and technology together. We start from the company's processes, then build the right solution: IT consulting, applications and integrations, and AI automation that takes repetitive work off people's plates.

Current status
Active.
  • IT consulting
  • AI automation
  • Business and process analysis
  • Applications and integrations built around the business
Mai mult ca perfect

Book · TransformNation

In progress

Mai mult ca perfect

Author · launch: 14 February 2027

The context
A book about the pressure we put on ourselves and how we look at the road we have travelled. Written in Romanian.
My role

I am writing it in the TransformNation programme, alongside a community of authors and entrepreneurs.

Current status
In progress. The launch is on 14 February 2027, at the Palace of the Parliament in Bucharest.
  • Written in the TransformNation programme
  • Launch: 14 February 2027, Palace of the Parliament
  • A community of ~80 authors
  • Looking for partners and sponsors

Let's talk

Start with a conversation.

Tell me where you are, what you want to change and what's getting in the way. We can take the conversation from there.

or call me: +40 726 770 773